Most companies running take-back, recycling, or material recovery programs can tell you what they save in dollars. Far fewer can put a defensible number on what they save in tonnes of CO₂e. And almost none are connecting the two into a single narrative that holds up in front of regulators, auditors, and the board.
That gap is becoming a problem. Consumer protection and competition authorities are tightening enforcement against unsubstantiated environmental claims. The EU’s Empowering Consumers for the Green Transition Directive bans generic “green” product labels from September 2026. The UK’s CMA now holds companies liable for misleading green claims across their supply chain. Australia’s ACCC has doubled maximum penalties for misleading conduct. For companies that want to make positive claims about the climate impact of their circular programmes, this creates a clear question: can you quantify and evidence that impact using a recognised methodology?
This webinar takes a circular program that has been running for 20 years — Winning Group's free appliance and packaging take-back service — and walks through how it was translated into 8,200 tCO₂e of avoided emissions in FY2024, a number that exceeded the company's combined Scope 1 and 2 footprint that year.
The case study is clear. The path to get there was less obvious. Matt Mazzoni sits down with Ellen Casey, Environmental Sustainability Specialist at Winning Group, to walk through the decisions, the data work, and what it changed inside the business.
Ellen Casey is an Environmental Sustainability Specialist at Winning Group. She is a purpose-driven sustainability professional with a background in environmental science, stakeholder engagement, and corporate climate strategy. She cares deeply about making complex ideas accessible, whether that's simplifying emissions reporting, engaging communities on climate action, or helping teams see the big picture behind the numbers.
Her experience spans local government, global law firms, and consultancy, with a focus on delivering real-world impact through ESG strategy, behaviour change, and cross-sector collaboration. Ellen believes that strong climate action requires diverse voices, practical solutions, and clear, inclusive communication.
Matt Mazzoni is a Senior Customer Success Manager at Terrascope, where he leads North American accounts and helps mission-driven enterprises turn carbon data into decarbonization action. He worked closely with Winning Group's sustainability team on the avoided emissions case study, focused on quantifying the climate value of circularity. His background blends environmental science, ESG consulting, and SaaS — a mix that shapes how he thinks about making sustainability programs both rigorous and commercially credible.
Sustainability, ESG, and finance leaders at companies that already run circular programmes and want to credibly quantify and communicate their climate impact. Particularly relevant for organisations making public environmental claims about their programmes, those preparing for third-party assurance, and companies in jurisdictions where consumer protection authorities are enforcing against unsubstantiated green claims (Australia, EU, UK).
No prior knowledge of avoided emissions methodology is assumed. We start from first principles.