"Terrascope gave guidance on data granularity that was really helpful. Collecting emissions data for four fiscal years is not easy but our process was collaborative, and they responded quickly to help us clarify things to keep our process moving along. The Terrascope team also supported us in calculating avoided emissions which was a new concept to us. We worked together to quantify the impact of our award winning removal & recycling program which revealed that our initiatives avoided the release of carbon of equivalent magnitude to approximately 4,400 one-way passenger flights on a Boeing 777 from Sydney to London, or roughly the annual electricity emissions of 2,100 households. We really appreciate that we were able to build this together."
- Alice Kuepper, Head of Sustainability and Industry Impact, Winning Group
Company Size: Operations across 2 countries; 1,000+ employees
Industry: Retail / Consumer products / eCommerce / Appliances & Home Goods
Product Implemented: Corporate Carbon Footprinting (CCF)
HQ: NSW, Australia
Winning Group is a leading Australian retail and distribution business specialising in appliances, furniture, and home lifestyle products. Its operations span multiple well-known retail brands, including Appliances Online, Winning Appliances, Winning Services, Home Clearance, and Andoo, where it combines e-commerce and physical showrooms with a customer service-driven logistics network.
The group has over 20 offices, showrooms, and 10 state-of-the-art distribution centres across two countries, serving millions by offering premium and mass-market product ranges across home appliances, technology, and furnishings.
As a family-owned business founded in 1906, Winning Group’s strategy emphasizes long-term sustainability and innovation, leveraging technology, renewable energy initiatives, and community engagement to improve its environmental and social contributions. Since 2005, Winning Group has championed a take back and recycling program which has been recognised through many prestigious awards. Most recently, Winning Group was awarded the Circular Economy Award at the 2025 NSW Sustainability Awards in partnership with the Banksia Foundation. Other recognitions include the Best Last-Mile Sustainability Initiative at the National Retailer Association Sustainability Awards and the Environmental Excellence Award at the Australian Supply Chain and Logistics Awards.
Winning Group has committed to achieving ambitious climate targets by 2030. The company discloses emissions performance through its sustainability reporting and is expanding efforts in circularity, logistics efficiency, sustainable packaging, and renewable electricity procurement.
In 2005, Winning Group started free removal and recycling of old products as a way to differentiate their Appliances Online business in the market. The goal of providing an incredible customer experience was centred around convenience and responsibility and has helped customers recycle more than 80,000 tonnes of electronics and appliances to date, as well as packaging, mattresses, TVs and timber crates more recently.
For years, Winning Group had been investing in these circular initiatives. However, like many in the industry, they hadn’t had a way to clearly quantify the climate benefit of those efforts.
Winning Group also wanted to understand their carbon footprint to allow them to identify where their decarbonisation efforts should be focused. Winning Group had previously measured emissions but wanted to gather more consistency and granularity within their data for the past few years of operations.
The company had also not adopted a carbon accounting platform yet and was preparing for mandatory reporting under Australia’s ASRS (Australian Sustainability Reporting Standards) as a Group 1 entity. With key sustainability data still housed in spreadsheets, the team needed greater clarity on their value chain emissions, particularly product use-phase impacts, waste flows, and emissions related to transport and warehousing.
Once Winning Group’s Sustainability Team collected the relevant data, Terrascope implemented a full Scope 1-3 measurement cycle for FY21-25 which included an analysis of the emissions avoided from their take-back programs. Terrascope’s product and professional services team fast tracked Winning Group’s historical data onboarding and emission factor matching process, resulting in the below outcomes:
Terrascope helped Winning Group quantify their avoided emissions, or Scope 4 emissions (~8,200 tCO₂e) from their free appliance and packaging removal & recycling program. These were split across two key levers:
Improved waste treatment (including refrigerant degassing and major-appliance recycling
Virgin-material replacement, such as the reintegration of recycled steel and cardboard into the supply chain
For comparison, these initiatives “avoided” the release of carbon of equivalent magnitude to approximately 4,400 one-way passenger flights on a Boeing 777 from Sydney to London, or about ~12,900 MWh of electricity use in Australia - which is roughly the annual electricity emissions of 2,100 households.
The avoided emissions magnitude is also greater than Winning Group’s scope 1 & 2 emissions in FY2024.
Metals and recovered refrigerants were the largest contributors to avoided emissions. Recovered refrigerants offered the highest emissions savings per kilogram of product and accounted for 29% of the total avoided emissions compared to other waste types.
This new level of clarity marked a breakthrough for Winning Group by allowing them to communicate the climate impact of their removal and recycling program. With these insights, Winning Group can now translate avoided emissions results into relatable metrics, like cars taken off the road or trees planted, to communicate impact clearly to both internal teams and external partners.
After measuring their FY21-25 carbon footprint, Winning Group were able to identify their key emission hotspots and make informed decisions on where to focus their efforts to make meaningful carbon reductions.
The engagement delivered meaningful results that laid the foundation for Winning Group’s compliance, transparency, and internal decision-making.
The team was able to quantify its avoided emissions from their take-back program, giving Winning Group a data-backed circularity narrative highlighting the climate impact of refrigerant degassing, appliance recycling, and cardboard recovery.
Winning Group's emissions profile, as clarified by the measurement cycle, indicates that the largest sources of emissions are the electricity consumed by customers using their purchased appliances and the emissions related to sourcing those appliances from suppliers.